AI Visibility: What It Is, How to Measure It, and How to Improve It
The pillar guide: the two layers of AI visibility (appearance and mechanism), how to measure both, and the priority order for improving them.
Field notes
Guide
Guide
Guide
Guide
Guide
Guide
Guide
7 July 2026
7 July 2026
The Wellknown blog
Guides and field notes from the audits and the checks: what AI agents are served when they read a site, and why some sites hand them a blank page without anyone noticing.
LLM SEO: How to Make Your Site Visible to AI Language Models
The three doors LLMs use to reach your content, seven priority-ordered levers, and how to choose tools, audits and consultants.
How to Rank in ChatGPT: What Decides Who Gets Cited
No ranked list exists inside ChatGPT. The three systems that decide who gets cited, nine steps in priority order, and realistic timelines.
Generative Engine Optimization (GEO): The Complete Guide
The cluster pillar: the definition, the term's origin in the KDD 2024 paper, the three-door mechanism, and a seven-step framework with real failure modes.
GEO vs SEO: What's Different and What Transfers
The five real differences, which SEO skills and assets carry over, what GEO adds, and the budget logic, with sources.
Answer Engine Optimization (AEO): What It Is and How to Do It
How answer engines retrieve, extract and synthesise, seven steps in dependency order, and a ten-point checklist.
llms.txt: What It Is, Whether It Works, and How to Create One
The format with a live worked example, the current state of adoption, validation, and platform routes from Shopify to Cloudflare.
GPTBot, ChatGPT-User and OAI-SearchBot: which OpenAI crawler does what?
OpenAI documents four crawlers, and three of them (training, search indexing and live fetching) decide how ChatGPT sees your site. Blocking one does not block the others, and most robots.txt policies only address one of them.
Is Cloudflare blocking AI crawlers on your site without you knowing?
Cloudflare blocks AI crawlers by default on new sites that carry ads, and two more settings can cut AI agents off. We hit all three setting up our own site. Here is how to check yours, in five steps.